Using Data to Forecast Your PPC Spend

Let Data Guide Your Budget Decisions

Budget forecasting isn’t about guessing; it’s about leveraging data. Use tools like Google Ads Budget Planner or analytics platforms to predict how much you’ll need for upcoming campaigns. Metrics like cost-per-click (CPC), conversion rates, and average customer value help you estimate returns on your investment.

For instance, if you know a typical campaign requires $1,000 to achieve 100 conversions at $10 per lead, you can scale that budget to match larger goals. By forecasting accurately, you avoid overspending while ensuring you’re prepared for high-demand periods.